Helen makes A-R-T out of her bouquets and floral arrangements and when she first approached me to meet up, I jumped at the chance to get to know her. What I found was a wonderful, self-driven woman who cares about the brides and vendors she works with. Seriously believe me when I say, each floral arrangement she does is unique, interesting and just freaking GORGEOUS!
1. Tell us a bit about yourself.
I’m Helen of Lime Tree Bower, which I started in late 2012. I design whimsical and stylish events and weddings around Sydney and beyond! I am heavily inspired by fine art – my love for Degas, Monet and all the Impressionists of that era, as well as the still life Dutch artists of the 17th century – they are the backbone for which I draw my inspiration. I see flowers, styling and an empty room as a blank canvas to create some magic, and just love being able to help bring someone’s vision to life.
2. How’d you get into the Wedding Industry?
Completely by chance. When I first started out, I was doing it for fun and then started to get enquiries from friends who wanted me involved in their wedding, so it just happened!
3. What are two things that Brides should know about before booking a florist?
Having booked their venue/s is super important. Without a venue, it’s so difficult for us to figure out what we are designing with – what’s possible, what’s not. How we can bring it to life etc.
The other thing is having thought about what they like or don’t like – colours, flowers etc. Even if it’s just at a high level, so we have something to work with.
4. Any good stories from previous brides?
I had a very cool one last year whose family also turned out to be a huge supporter of my favourite footy team, so we totally clicked on that level which was awesome, and she’d frequently respond to my Instagram stories with emotion when I posted about wins or losses… and we’d only met once before her big day!
5. What makes you different from others in your field?
I’m obsessed with the Impressionist artists of long ago, and when I’m in the process of designing, I’m very specific about every step along the way, I kind of treat it like a brush stroke on an empty canvas… So my process is very intentional and you can probably tell that I’m not afraid to use lots of colour, texture and I always complete designs with a magnificent ‘flourish’.
6. Are there any trends you absolutely love or would love to see brides leave behind?
Yes! Not being afraid to mix colour tones. There’s so much you can do with various tones, it’s no longer just a ‘red and white’ for example, but using specific shades of red mixed in with the white, can truly create something really interesting! That, and the use of more texture outside of florals, such as fabric, ceramics and fruit.
7. What’s one tip you want to give Brides on their Wedding Day?
Don’t worry about the details – particularly if you’ve got awesome, trustworthy vendors to help you put it altogether. The day will fly by, so enjoy it! Just focus on being in the moment and amongst loved ones
If you love the sound of Helen, make sure you send her an email or give her a call. Her details are below!
Contact | Helen Hung
Photo Credits (In Order)
Snaps By Tiffany | Girl in the White Dress | Tealily | Cakes by Cliff | Clarzzique | Amelia Soegijono | We Are Origami